Case Study of Corporate Social Responsibility Where We Increased Employee Giving by 40%
After many years of working in the Development industry, I have realized that more and more corporations are either wanting to establish Corporate Social Responsibility (CSR) programs or build on their existing CSR plans.
Since I have worked for three nonprofits, and held profound Development positions, I have interacted with and served many high-profile companies located in the state of Arizona and in other states. One memorable corporate relationship took place with a company headquartered in Michigan but with a rather large operation in Scottsdale, Arizona.
While working at The Salvation Army, I was asked to manage a caseload of 200 "corporate" accounts with regards to their Community Relations or Corporate Social Responsibility efforts.
This particular company had a laser-focused plan regarding their nonprofit involvement, but hadn’t engaged with the local Salvation Army prior to my arrival. After they reached out to the Phoenix Salvation Army office, I created a cultivation plan to engage this corporation in a profound way.
What is the Purpose of Corporate Social Responsibility?
How We Developed a Corporate Social Responsibility Strategy for The Salvation Army in Phoenix
We Met With Headquarter Decision Makers
After making the initial local connection, I asked for an informal introduction with regard to the national decision makers. After many phone calls and email correspondence, I set a date to meet these headquarter decision makers when they were in town for a meeting.
We Obtained an Understanding of the Business Model
Not only did I get to spend quality time with national leaders, but I received a thorough tour that allowed me to meet many other local leaders and understand their business model more in depth. After benefitting from their corporate tour, I secured a date to tour them around the local Salvation Army offices. Not long after both tours, I was invited to submit a grant for considerable funding possibilities.
We Considered Cost Effective Volunteer Opportunities
Our continual discussions eventually centered around volunteer possibilities and the need for the Salvation Army to remain nimble and to think outside of the box in terms of creativity. One of their requests was regarding my willingness to bring volunteer tasks to their Scottsdale office to avoid unnecessary drive time for their employees and to ensure business productivity.
We Created an Onsite Collaboration Space
After spending time thinking through their request, I was able to get Salvation Army approval and came up with an option that allowed me to be stationed in one of their bigger meetings rooms, and host large numbers of employees throughout the scheduled days. During these volunteer shifts, I made a presentation before every group and passed out packets that included program and organizational information as well as reply devices for donations.
Our CSR Results with The Salvation Army Were a Huge Success
The results of our tailored cultivation plan were amazing for The Salvation Army programs, services and beneficiaries. Over a relatively short period of time, we were able to serve close to 350 employees regarding volunteer tasks requested.
The headquarter office applauded our creativity and awarded The Salvation Army, Phoenix, $25,000 two years in a row.
Because of the meaningful relationship we established, our local office was able to be the conduit for other states where The Salvation Army has a presence and this company had remote offices. These other Salvation Army offices were blessed because of the large donations they received as well as the Phoenix location.
Employee giving, through this company, made a profound impact on the people we served in Arizona. Our partnership equated to a spike in employee donations that resulted in 500 new donors and positive brand ambassadors for The Salvation Army. Donor revenue doubled due to the employee match that this company allowed for employees who invested in local causes.
A Message From Our Founder
Because I served 200 companies at The Salvation Army, and many others at previous employers, I was able to sharpen my Corporate Social Responsibility skills and am prepared to not only assist companies in building their Community Relations presence but create brand new CSR Programs from the ground up if corporations have an interest.
For further help in this area, please don’t hesitate to contact us. We are eager and poised to take your corporation to the next level in terms of good will and positive public relations.